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I’m always talking to people about starting a blog, so I thought it was about time I wrote some of it down just incase any of you were curious.    I’ve been really building my own knowledge around blogging and social media recently, and I wanted to share some of that knowledge with you.  I really hope by reading this post about setting up a blog I will make your blogging journey a lot smoother than mine was. I have often described the way that I set up my blog

Hello readers!  It’s a particularly grey day here in Nottingham today, but I wanted to share a little ray of sunshine with you all if that’s OK? On Friday I received a wonderful email telling me that I was a finalist in the Brilliance in Blogging awards. These particularly prestigious awards are run by the number 1 influencer community in the UK, Britmums, and to be announced as a finalist has literally blown me away. There is a significant amount of people writing wonderful blogs in the UK, and there

Blogging is hard work.  It’s not an easy ride by any stretch of the imagination.  If you are a blogger reading this, you will totally understand what I mean.  We are growing our own online small business and a lot of hours go into all that it entails.  Apps like Crowdfire are essential to help us grow and save time.

Instagram is my favourite social media platform by far. Since starting Zena’s Suitcase 2 years ago I’ve discovered that I love taking photographs. I also love looking at other people’s photographs.  Instagram is the obvious social media platform for me to be on and I’ve become a little bit addicted to it.

I wanted to write a blog post that covered all the key elements to getting your blog off the ground in one handy place.  The thing with blogging is there is so much to it.  You are always learning and making tweaks to improve your blog, increase your reach and get your content writing out there to as wide an audience as possible. I do think though, that there are some key elements that provide all blogs with a solid base for success.  Firstly, I’ll make know bones about it,

Since I joined the blogging community and became a fully fledged blogger, the one thing I love the most is how interesting and diverse parent bloggers are.  Of course, we have to be different, as it would make for a very boring blogosphere if we weren’t.   All our readers would soon get very bored indeed if we were all the same. We all blog for different reasons, and they are all OK.  Our blogs are personal to us, which is what makes them very special and unique.  We share

When I visited the Mumpreneur and Female Association recently to talk to them about my life as a blogger I realised very quickly that there are a group of business women out there keen to work with us, but don’t have much of an idea of how to work with bloggers. Blogging was a new concept to me about 18 months ago, so I can completely empathise  with people who are starting up a new company and are keen to tap into this new way of exposing their business. There are two

It’s been all change here at Zena’s Suitcase these last couple of month’s, and things are on the up, mainly!  As there is so much going on I thought I’d give you a family update, and let you know how we are all getting along. Teen has just finished his A/S Levels, and fingers crossed it all went OK.  He played it all very cool, as he usually does.  He gave very little away after each exam, but I know he’s a very bright lad so I have the utmost

I went to a conference recently to speak to a group of Female Entrepreneurs about how to blog.  I haven’t spoke in front of an audience like that for a couple of years, so I was feeling a little nervous and lacking in confidence as I boarded the train to Birmingham that day, I can tell you. It was definitely a time when I had to build up my confidence to be able to address this group of successful business women, and there were a few tricks I pulled out of

One of my very good blogging friends, recently tagged me in a fun meme, and I’m really excited about taking part.  I haven’t done one for ages, which is just pure lazy of me really!  So here I am upping my blogging game and about to answer Bex eleven questions.  If you’d like to read her post, which is awesome by the way you can catch up with it right here. If you’re new to meme’s, it’s a bit of a round robin if you like.  A blogger will nominate

If you haven’t already heard it’s #BritMumsLive this weekend.  If this had escaped your attention, then where on earth have you been?  Does your life not evolve around knowing what I’m going to be wearing, how many drinks I’ve stashed into my suitcase and whether I’ll be spending the entire time in the brand den 😉 No?  What do you mean?  There are actually other things going on in the world.  Oh right!  I see.  However, in a bloggers calendar, this has to be the biggest event of the year,

Vlogging was something that I’d wanted to get into for a while, but while I had my hands full with Little Pudding at home full time, with her boisterous sister joining her 2 days in the week it seemed like the impossible task.  Then something happened that forced my hand.  I was absolutely blown away to be selected to work on the Barclays Lifeskills Diary Of A Parent campaign.  I honestly thought, they will never pick me, so when they did, I was absolutely delighted to be given this amazing

First off, your reader has seen your search result, been hooked by the headline and clicked through to your post.  It grabbed their attention from the outset, and helped them with how to tackle the problem they came to your blog for.  Awesome! Then they thought, I wonder if she’s ever written anything on (insert reader problem 2), and bang your reader is searching your posts quicker than you can say SEO.  Not only is your reader enjoying your blog, but Google has noticed your reader is enjoying your blog

I have just got back from my second #blogcampuk hosted by the fabulous Tots100 team and their partners, Frank PR and Cow & Gate.  120 bloggers swarmed to The Studio in Birmingham for an awesome hangout  and bucket loads of coffee.  Just as well as my blogging bestie, Kaz from Ickle Pickle was up at 3am to get to the venue on time!  Now that’s dedication for you. It was amazing to feel the energy of having so many creative folk hanging out in one place with an appetite for

To be honest, I really don’t know the answer to that question, but you might!  Blogging is something that I have found by complete accident at a time when I really needed a distraction in my life from some sad stuff I had going on.  I have come to really appreciate all the layers it has to it. I love being able to express myself and dabble in design, flare up my creative side and explore the world of photography.  All these aspects are completely new to me, and my

Being active on Twitter is essential if you want to make it in the world of social influence.  You’ve signed up, you’ve sent your first tweet, but how do you make twitter a successful part of your blogging strategy? Twitter is probably the most effective way to drive traffic to your well crafted posts and let your potential readers know you exist.  So where do you start, I’ll give you a clue there blogging friend, start at the very beginning. #1 Your Twitter Profile Help your audience out by making

Before I started writing Zena’s Suitcase I literally had no idea about blogging and what it was all about.  Mine has been a very accidental journey but I’m so glad I started it, because as all bloggers know, blogging totally rocks.  It’s a pretty influential medium now, and it’s only going to get bigger.  PR’s will have to stop saying ‘we have no budget’, as blogging opportunities become the most successful way to get their brand in front of their target audience. Now that I’ve travelled down this path somewhat

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