Family Travel Trends & The Influence of Family Travel Blogs

I would definitely call myself curious by nature, and back in October I decided to reach out to Zena’s Suitcase followers on social media and ask them a few questions about their holiday planning for 2018.  I was delighted to get so many responses and the information that everyone one shared with me was really interesting. If you were one of the people who completed my survey, thanks so much for sharing your thoughts and I hope you enjoyed your virtual cake 🙂

sandcastle on beach

When Do Families Book Their Holiday

From the families that completed the survey, 75% had not booked their 2018 holiday yet.  The most popular time to book the family holiday is between January and March of the year of travel.  If you are looking to get started in family travel blogging, this is pretty useful information.

Price is still the biggest factor when families decide where to go on holiday, and finding a child friendly destination is the second biggest consideration for families.  Finding a holiday with access to children’s activities and is close to the beach came after.

Europe is still a popular choice for family holidays, with guaranteed sunshine still drawing a majority of families to popular beach resorts in places like Spain and Portugal. However, more people are definitely choosing to stay in the UK and the idea of a staycation is very much on trend in 2018.

girls playing on beach

The Influence of Family Travel Blogs in Buying Holidays

I couldn’t resist but ask my followers if they found family travel blogs helpful when it came to booking  their holiday and deciding where to go.  As an influencer it is incredibly helpful to understand what people value about reading holiday reviews and the comments I received were incredibly insightful.

Here’s what families felt they gained from reading travel blogs before booking their holiday:

If it’s an area I am not familiar with, it helped me decide if it’s somewhere we will all enjoy. Not as difficult now but when I had a toddler, an eight year old and a 15 year old I needed things that they could all do and family travel blogs are invaluable for their feedback/ posts on different places in a way that a brochure or travel agent could never be!

I love to know the insider hints and tips I get from travel bloggers when researching my holiday.

Trip advisor is all well and good but you don’t always know if the man who’s complaining about the noise was also accompanied by a toddler and 5 year old — knowing that the writer is in the same position as us (or nearly) is more useful for knowing more about the place before we go.

It helps to give me a feel for the place and put some locations on the map that I wouldn’t otherwise have thought of.

Nothing better than a families point of view on a family holiday.

To learn about others experiences at the destination and any tips or tricks to make our holiday easy and stress free.

What really shone through in the responses from my readers was that they valued the up to date information they could access from family travel blog reviews.  They also loved the insider tips they got from real people sharing their honest experiences of the same holiday.

The independent nature of the review helped no end, and clearly family travel blogs are an important factor in booking holidays with 63% of readers confirming they read these reviews when booking a trip.

As someone who shares family travel reviews I loved reading how much my blog posts are helping families making the most of their quality time together and that they help things to go more smoothly.  When travelling with kids I find it helps to gain as much information as possible about the holiday so that we can get on and enjoy the experience. Reading travel blogs really helps speed up the ‘finding your feet’ aspect of the holiday so you can get stuck into the important business of having fun.

There are some great blogs out there at the moment, just take a look at Travel Loving Family who shares honest accounts of her families trips and helpful travel guides.  She’s one of many writers inspiring parents to get out there and explore the world with their kids.

What do you think of family travel blogs or travel blogs in general? Have you booked a trip or made plans based on what you have read online?  Please do leave a comment below as I’d love to hear your thoughts.

Family Travel Trends 2018

Family Travel Trends 2018

For further information about this survey, please use the contact form provided. 

Zena's Suitcase

Zena Goldman is a UK based travel, family & lifestyle blogger who left her 9-5 job behind in the not-for-profit sector to follow her creative dreams and enjoy a more flexible family life. She began writing Zena’s Suitcase in 2011 and shares the holidays and adventures she goes on with (and without) her 2 young daughters. She wishes her son would join them more often but he’s carving out his own dreams now and enjoying university life.

Since beginning Zena’s Suitcase she has worked with a number of brands and also has a regular monthly feature in the ASDA Good Living Magazine feature, ‘Ask The Expert’ where she shares helpful parenting tips. In 2018 she was also a finalist in the prestigious BIBs Awards for Social Media.

Find me on: Web | Twitter | Instagram | Facebook

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  1. December 28, 2017 / 8:01 pm

    Aw it is fantastic that the readers said they really did find the travel bloggers accounts more useful than Tripadvisor reviews! I bet that was useful to know that we are actually genuinely helping readers when we are sharing our own experiences!
    Ana De- Jesus recently posted…Running Wild At Moxy London StratfordMy Profile

  2. December 29, 2017 / 5:20 am

    I like many of your readers always checks out travel blogs before I visit any destination and even when I am there I prefer travel blogs than trip adviser and mostly because I feel more up close and personal to bloggers than trip adviser reviewers etc. Love the infographic you’ve created.
    Anosa recently posted…Dinner at Dirty-Bones Restaurant OxfordMy Profile

  3. December 29, 2017 / 7:54 am

    Personally, I find family travel blogs really useful. If I’m looking for a review I would rather see one on a blog, as they usually have more details and photographs and are more subjective, rather than just complaining for the sake of it!
    Katy Stevens recently posted…5 reasons why people don’t try matched bettingMy Profile

  4. Kizzy
    December 29, 2017 / 8:16 am

    We haven’t booked our 2018 holiday yet either. I do tend to look at travel bloggers for ideas rather than anywhere else on the internet. It’s great to see what real people think of holidays and ones we ‘know’ too.

  5. December 29, 2017 / 8:29 am

    That is a really informative infographic. We are off to Portugal in February but don’t have anything else planned yet
    Kara recently posted…Our Travel Highlights of 2017My Profile

  6. December 29, 2017 / 10:24 am

    Travel blogs are a fantastic way to get a true picture of what a place is really like. I have no idea where we’ll go in 2018 but I’ll definitely be reading around travel blogs for inspiration.
    Clare recently posted…Make Money Mystery Shopping with Market ForceMy Profile

  7. Margaret Gallagher
    December 29, 2017 / 11:48 am

    Insider information and honest reviews ensure we have the holiday we deserve
    Keep up the great work

  8. December 29, 2017 / 11:52 am

    Blogs are now my go to for everything. Whether it be travel, food, places, DIY ideas, blogs are usually now the first place that I go! Blogs I feel are the best place to get a true reflection and account of these things!

  9. December 29, 2017 / 9:11 pm

    What a great idea. I hope you managed to glean lots of information to help you on writing topics too. We are going to France in May half term with Eurocamp as we love it – other than that we don’t have anything else booked in at the moment although do hope to have another European getaway at some point.
    mudpie fridays recently posted…12 National Trust Properties to visit in 2018My Profile

  10. December 31, 2017 / 11:56 am

    I know a lot of people who prefer travel blogs as they get more information and insights from the.

  11. January 1, 2018 / 6:30 pm

    Totally agree. Nowadays I always check instagram and then click through the blog to read more about the destination and place I want to visit. It gives so much more info and pictures 🙂

  12. January 3, 2018 / 11:10 am

    I always prefer visiting travel blogs myself before planning out a family vacation or a trip. This is really useful and u are doing a remarkable job. Thanks a ton!

More About This UK Travel Blog

Whether you are looking for travel tips to make the most of your next cruise holiday or you need UK travel ideas we’ve got you covered on Zena’s Suitcase UK travel blog.  We started sharing our holiday and travel reviews in 2013, so if you can’t find the travel, family or lifestyle blog above you are after make sure you head over to the search bar to find what you need.  Think of us as one of the best travel blogs brimming with ideas to get you out and about with and without the kids.