What I’ve Learnt About Making Video For Social Media #CreateVideo

If you had of asked me a few years ago whether I’d have been making and sharing videos on social media, I’d of said ‘get outta here!  That’s for kids’. We’ll guess what, I now make videos and share them on social media with my audience, but why do I do it.  As a creative, it’s a lot of fun being able to film clips and put a video together and say ‘I made that’.  It’s something that I really enjoy doing.

Social media is accessible for everyone and we all have the power to start making and sharing video footage on Facebook, Snapchat, Twitter, Instagram or YouTube.  People really engage with video content as a medium when it’s done right.  It’s also an amazing way to record important events in your life, or your latest holiday.


I like video content as it’s a great way of sharing a story, and it’s quicker to make a video in some ways than it is to write a blog post.  When I’m really busy, I can often find a few minutes to talk to a camera, but I can find it a lot harder finding the time to put all the elements that go into a blog post together.  Sounds crazy, doesn’t it?

I hear you, what about editing the video?  Once you’ve practised, it really is quite simple.  It’s just about getting over that initial learning curve.  I use iMovie and it’s really simple to add titles, edit clips, put voice over on and add other effects.  Even with a little bit of knowledge, you can put a really professional video together in no time at all.

Some platforms really encourage you to add video content on the fly, with Facebook Live being really popular right now and known to do well in their algorithms.  Has your Facebook feed been filled with video content recently?  Well, that’s because Facebook know how well it’s users respond to video content.  Snapchat, Instagram and Twitter will also allow you to post short clips of live video.  These can be perfect for capturing a moment and sharing it immediately with your followers.  It doesn’t have to be polished, its just about what you want to share at that point in time.


These on the fly platforms don’t work for all kinds of content, so if you have a complex topic you want to talk about, this might sit better in YouTube where people are known to sit and watch videos for longer periods of time.  Here’s some of the most important tips for making video content that your following can engage with that I’ve learnt along the way.

Top Tips For Making Great Video Content

  • Make sure you have good lighting or are in a well lit space.
  • Sound is important on some platforms, if your viewers can’t here you they will switch off.
  • Learn how to edit.
  • Watch other videos and make a note of how they are made and what you like about them.
  • For making vlogs, shot from slightly above your face for a more flattering angle
  • Have clear thumbnails with good branding.  Thumbnails with faces in get more clicks!
  • When you are making a video, think about your audience and talk to them.  Make your videos conversational and relaxed.
  • Grab your audiences attention from the beginning.  If a video isn’t engaging from the start your viewers will go to watch something else.
  • Think about your own energy, are you happy and fun to watch?  Try and be up beat and put your game face on.
  • It’s completely OK to film footage on your phone.  Even footage on the news is taken from phones sometimes.

For more advice on how to make great video content your audience will love, check out this awesome infographic from Toast TV.  They have some great tips, for every platform on social media.


collaborative post 


Zena's Suitcase
Zena's Suitcase

Zena Goldman is a UK based travel, family & lifestyle blogger who left her 9-5 job behind in the not-for-profit sector to follow her creative dreams and enjoy a more flexible family life. She began writing Zena’s Suitcase in 2011 and shares the holidays and adventures she goes on with (and without) her 2 young daughters. She wishes her son would join them more often but he’s carving out his own dreams now and enjoying university life.

Since beginning Zena’s Suitcase she has worked with a number of brands and also has a regular monthly feature in the ASDA Good Living Magazine feature, ‘Ask The Expert’ where she shares helpful parenting tips. In 2018 she was also a finalist in the prestigious BIBs Awards for Social Media.

Find me on: Web | Twitter | Instagram | Facebook


  1. Margaret Gallagher
    November 3, 2016 / 7:56 pm

    This is great
    I need all the help i can get as im terrible
    Love your advice

  2. Dean of Little Steps
    November 4, 2016 / 10:27 am

    Great tips! I edit mine with iMac, but want to use a different tool. Getting tired of hearing the same background music. At the moment, I don’t think Vlogging is for me, but I do like making videos just for fun or for reviews.

  3. PopsBooMum
    November 4, 2016 / 11:22 am

    Thanks for the tips, I must remember this if I get brave enough to make video content.

  4. November 4, 2016 / 1:56 pm

    I’ve not been brave enough to try video yet. These are some very handy tips though.

  5. November 5, 2016 / 12:50 pm

    I haven’t dared venture into blogs – way too shy! I don’t even have pics of my on my site, I know I need to change that, small steps etc.

    Love the infographics so going to pin that – thanks! And I’ll check out the vlogs, you are so mega awesome!

  6. November 5, 2016 / 8:58 pm

    Great Tip Zena, I just hopped over to your Youtube to checked I followed you 🙂 I would love to do more video’s, I love looking back on the few I have done 🙂
    clairejustine recently posted…Happy November : Weekend Blog Hop..My Profile

  7. Kerry Norris
    November 6, 2016 / 8:35 am

    This was very helpful. I’ve only managed one YouTube video so far. Learning to edit is definetly key. I have a lot to learn x

  8. Evelina
    November 7, 2016 / 7:51 pm

    Great post! Wanted to start making videos for my blog for a while now but I just don’t feel confident enough.

  9. A S,Edinburgh
    December 3, 2016 / 11:00 pm

    Great post, tips and graphic, thank you! I especially agree about the thumbnails; a good one can be really, really important.

More About This UK Travel Blog

Whether you are looking for travel tips to make the most of your next cruise holiday or you need UK travel ideas we’ve got you covered on Zena’s Suitcase UK travel blog.  We started sharing our holiday and travel reviews in 2013, so if you can’t find the travel, family or lifestyle blog above you are after make sure you head over to the search bar to find what you need.  Think of us as one of the best travel blogs brimming with ideas to get you out and about with and without the kids.