Attending I'm a girly event launch

Let’s talk about dolls for a second.  When I found out I was going to have daughters I made a decision not to encourage them having dolls for toys.  I soon came to realise that I was breaking one of my own golden rules of parenting.  Restriction is a tricky path to go down if that is all you rely on.  Teaching balance and how to make informed choices will stand any child in much better stead than restriction in the long run.

Attending I'm a girly event launch

So hang on a minute, I thought we were talking about dolls?  We are, and what I realised was that the girls both wanted to play with dolls and a few have made an appearance in their lives over the last 6 years.  Dolls have played a huge part in their role play games and seem to help foster their nurturing and caring nature.  The issue isn’t letting them play with dolls, the issue is letting the play with a range of toys that allow them to express themselves.

The particular toy phase we have reached is wanting to style and dress dolls.  Indie creates the most wonderful and elaborate hairstyles, and she’s very particular about what her doll’s wear.  When we were invited to the launch of the I’M A GIRLY fashion doll in London last month, I knew Indie would love to meet the latest styling doll to arrive in the UK.  I was really excited to see her reaction, as well as all the other children who went along.

styling and fashion doll

These high end fashion dolls hit the shelves in Hamleys and Harrods last month, starting at £109 each.  Obviously I was keen to know if the I’M A GIRLY doll could justify such a price tag.  Well, honestly I have not come across a doll of such great quality and that Indie has connected with so quickly.  She realised immediately that the hair had great possibilities and it was Lola that really captured her imagination.

I think it was obvious from the moment we met the I’M A GIRLY dolls and started choosing outfits for them that they had been designed by kids.  The I’M A GIRLY brand prides itself on a KIDS4 KIDS approach and the range is inspired by designs from 9 to 13 year olds.   You can see they have had a hand in the accessories for a start as the outfits having budding young fashion designers written all over them.

i'm a girly doll launch

The hair is probably one of the most impressive features of this doll.  Lola has the most amazing purple hair, but check out Jasmine’s impressive curls or Zoe’s flowing blond hair.  Given the hair’s quality I can never see them becoming matted or frizzy, no matter how many times it is brushed, plaited or styled.

The other fabulous feature is that you can change the dolls hair with a number of beautiful wigs, so if Indie, or any other child for that matter feels like performing a real haircut, it really doesn’t matter.  The unique ‘CUT HAIR, DON’T CARE’ feature really does mean that the possibilities are endless.

I'm a Girly Doll Purple Wig

Indie also spotted immediately that Lola’s box was going to provide her with a great place to keep the I’M A GIRLY doll and her clothes.  The design makes for a perfect wardrobe, and the mirrored discs provided can be stuck to the box window to finish the look.  None of the packaging has to be thrown away!

I'm a girly doll Lola review

I thought I would save the best until last though.  While we were at the I’M A GIRLY launch event the thing I enjoyed the most was seeing all the children there able to pick dolls to play with that they could relate to.  The doll not only has beautiful features, but healthy body proportions and a range of skin tones too.  Seeing different ethnic backgrounds represented in this way across the range was so refreshing and is one of the reasons why I would strongly recommend the I’M A GIRLY range if you have a child in your life that enjoys playing with dolls.

This post is part of a paid project with I’M A GIRLY and BritMums, promoting the I’M A GIRLY Fashion-Dolls, new high-end fashion dolls that just landed in Harrods and Hamleys. They are hip, cheeky, trendy and a bridge between childhood and teenage years. See the dolls and accessories at https://www.imagirly.com/uk/

Zena Goldman

Zena Goldman is a UK based travel, family & lifestyle blogger who left her 9-5 job behind in the not-for-profit sector to follow her creative dreams and enjoy a more flexible family life. She began writing Zena’s Suitcase in 2011 and shares the holidays and adventures she goes on with (and without) her 2 young daughters. She wishes her son would join them more often but he’s carving out his own dreams now and enjoying university life. Since beginning Zena’s Suitcase she has worked with a number of brands and also has a regular monthly feature in the ASDA Good Living Magazine feature, ‘Ask The Expert’ where she shares helpful parenting tips. In 2018 she was also a finalist in the prestigious BIBs Awards for Social Media.

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20 Discussion to this post

  1. Excellent review Zena. I really like that this particular brand is inclusive of all children and pre-teens. I also like the fact that the dolls all have varying skin tones which is important. The Kids4Kids team did an excellent job designing the doll and the I’M A GIRLY team did a great job bringing the ideas and dolls to life. x

  2. I love playing with children’s dolls and some of the role-playing scenarios are funny for my mummy to listen to and watch. These dolls really take it to the next level, the wigs and accessories are amazing. My mummy just wishes she’d played with one like this when she was younger!
    Bella at Dear Mummy Blog recently posted…I’M A GIRLY fashion doll review!My Profile

  3. the ‘cut hair don’t care’ thing is such a selling point for me – makes them really unique
    Rebecca | AAUBlog recently posted…Great Locations For Cycling HolidaysMy Profile

  4. Jon says:

    This looks like a great present for Christmas this year. Going to have to show my sister this as her daughter would love it!

  5. This looks like a great present. I have girls too, I’m sure they’d love it.

  6. Helen says:

    This is such an interesting concept behind a doll brand. My daughters would absolutely love playing with it’s hair and ‘styling’ it 🙂

  7. Jenni says:

    Ahh I’m glad she liked it. It’s great that you can change their hair as well as outfits as you would want to know that they are going to be played with when you spend that

  8. My girls love dolls, I’ve not seen this range before, they are a bit expensive. But if they last and get played with you can justify it

  9. I’m all for a doll reflecting the shapes and sizes on the population, and also skin tones too. That’s amazing! We aren’t all like Barbie

  10. What a sweet gift idea. These Girly dolls look so fashionable. Love the colour of her hair 🙂
    Fashion On A Shoestring recently posted…Christmas Holiday Nails with Barry MMy Profile

  11. Ezinma says:

    Such a lovely review. We’ve got the Lola doll too and we just love the high quality and attention to detail of the dolls.

  12. Rowena says:

    I would have loved this when I was a kid. I absolutely love that there are different ethnic backgrounds represented and that they have healthy body proportions. Makes it perfect for gifts to my friends daughters. Thanks for the review.

  13. Emily says:

    I have to admit I don’t love the brand name, but it’s good that they have better representation in the range that some brands.

  14. Was a fun day, wasn’t it? Loved seeing such a fresh, modern take on the traditional doll. x

  15. The purple hair wig is my FAV! Love that these dolls are breaking the classic ‘blonde hair, blue eyes’ mould. The packaging/wardrobe is so clever too. x
    Jacqui Paterson recently posted…WELL, HELLO DOLLY // attending i’m a girly’s uk launch + meeting tianaMy Profile

  16. This is such a cute doll. I love the hair and the fact that the doll is healthy and comes in various colours. Still quite pricey but the quality seems to justify it

  17. The purple hair is gorgeous and I think it’s so clever that they have changeable wigs, such a fab idea. It’s really obvious that they are great quality just from looking at them. I’m in love with their eyelashes!

  18. Eliana says:

    It’s so interesting how children can learn different life values through play. We loved I’M A GIRLY dolls too because of that, creativity, diversity and lots of fun being reinforced at the same time.

  19. Joy Ejaria says:

    Love your review Zena! I too love what these dolls represent! To me, they are more than just toys, the eco-friendliness and the diversity are such big deals! More toy companies should adapt to this!

  20. Rosie says:

    These are nice dolls! I love seeing dolls that aren’t the usual “cookie cutter” that you see in the big box stores, especially when shopping for my nieces!

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